Increasing consciousness for health and wellness among American customers has helped drive rapid changes in the food industry. According to L.E.K. Consulting’s 2018 food and beverage survey, 93% of customers want to eat healthy at least some of the time, while 63% of these customers try to eat healthy most or all the time. Healthy or health-oriented food mainly includes fresh, natural, additive-free and substantially produced food.

That time of year is upon us, with Thanksgiving marking the start of the holiday season. It’s a season of love, fun, connection, and, of course, delicious food.

Loving locally sourced, high-quality food isn’t just a trend, it’s the future. And that’s not a bad thing.