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Increasing consciousness for health and wellness among American customers has helped drive rapid changes in the food industry. According to L.E.K. Consulting’s 2018 food and beverage survey, 93% of customers want to eat healthy at least some of the time, while 63% of these customers try to eat healthy most or all the time. Healthy or health-oriented food mainly includes fresh, natural, additive-free and substantially produced food.

It’s safe to say that the ability to get food quickly on the go has become a necessity for any busy professional or college student. In the past, this was more difficult to manage as many options for on-the-go food weren’t seen as the healthiest. Nowadays, however, there are much more healthy, on-the-go food options available to customers than ever before.

I think it’s safe to say that everybody has noticed the rise of one very specific trend over the last few years: healthy eating. There are more healthy food options in stores, restaurants, and vending machines than ever before. And people have been choosing these options much more— especially on the internet. But what led to this increase? And where is it headed?

Chances are, you’ve used a vending machine more than once in your life. They are everywhere, and for good reason: because they provide quick, yummy food to people with very little effort. People love them because they can eat on the go, no matter how busy they are. But many vending machines can have one issue: they don’t offer any healthy food.

That time of year is upon us, with Thanksgiving marking the start of the holiday season. It’s a season of love, fun, connection, and, of course, delicious food.